He spoke of how business people are the heroes of the world and not the villains, pointing to advancements such as longer lifespans and a reduction in poverty. Instead of speaking on private label foods or retailing, he spoke about conscious capitalism – the subject of his upcoming book, Conscious Capitalism: Liberating the Heroic Spirit of Business. John Mackey, co-founder and Co-Chief Executive Officer of Whole Foods Market, was the keynote speaker on 12 November. In contrast, private label holds a lower 16% value share of the US packaged foods market, due to a more fragmented retail landscape. Private label is especially strong in Western Europe, where it holds a 25% value share of the packaged foods market. At the global level, private label holds a 12% value share of the US$2.2 trillion packaged foods market in 2012. The show hosted more than 2,000 exhibitors from the alcoholic drinks, beauty and personal care, consumer health, home care, hot drinks, packaged food, packaging, pet care, soft drinks, and tissue and hygiene industries. The PLMA (Private Label Manufacturers Association) Private Label Trade Show was held in Rosemont, Illinois from 11-13 November 2012.
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